Today many businesses are getting started in the world of
e-commerce and one of the biggest challenges they face is achieving sales
numbers that are representative of their offline businesses. Higher revenue is
always the goal of business, but many companies are having a tough time
increasing their online sales. Most businesses have grown complacent with their
current marketing efforts, and they need to find new ways to attract buyers to
their sites. In fact, the best performances in lead generation services have
come from creative new strategies that make those businesses stand out from the
rest.
A great product can only take you so far. You also need a marketing strategy that inspires and magnetizes customers to choose you, creates a strong connection, and motivates them to make the purchase.
In
fact, how you market your brand and products online can have a huge impact on
your sales figures. For example:
Over
60% of shoppers now go to social media to look for business recommendations
before making a purchase. 73% of shoppers are more likely to buy from a website
if it has a positive reputation. Over 42% of shoppers use mobile apps or sites
to locate retail stores that carry a specific brand or item. You must have a
strategy to tap more such consumers and have it benefit your business.
Here are 10 powerful strategies for increasing your
online sales:
1. Responsive and customer friendly website – The website
is the front page of your business. It should be easy to navigate and the
customers should be able to find what they are looking for and then proceed to
buy it. A complicated browsing experience may turn away prospective customers.
Make sure that your business website is well designed, visually attractive and
highlights your products/services.
2.
Understand the target audience - You must understand the target audience of
your products/services. The marketing efforts have to be then focused
accordingly. For instance, if your product caters to a particular age group,
your marketing campaigns would be designed to target that particular age
bracket only. When your customers are online, you have to proactively take
steps to learn about them. By using analytics tools in your online store and
point-of-sale (POS) system, you can identify purchasing patterns and
preferences. You can learn more about your customers through emails, phone
calls and online chats. This is an excellent way to add a personal touch to
their buying experience which would in turn help you in increasing your online
sales.
3.
Use analytics to find out about incoming website traffic – Use analytics tools
such as Google Analytics to research how customers who make purchases are
finding your store. You can then better focus your marketing efforts and
resources. For instance, if you have a restaurant business and you get a lot of
traffic from a blog post about good food in the city, you should keep posting
more content on that topic. If the majority of your sales are coming through
Facebook ads, it may be worth it to invest in more Facebook advertising.
4. Provide
customers with a live chat option – More & more customers have started to
rely on chat to communicate with businesses. If you don’t have a chat feature,
add one to your website and monitor it throughout the day. You may include a chatbot to answer commonly asked questions.
5. Use customer
reviews – As many as 65% of online customers are influenced by online reviews. Make
sure to share product feedback and testimonials on your web page. Word of
mouth publicity goes a long way in building your business reputation. You must
also ensure that you take negative feedback constructively.
6. Smartphone
compatible website – Most online shoppers prefer shopping through their phones.
Your online store should display properly, and easy to navigate and purchase
from when using a mobile device.
7. Use high-quality photos for your products – A picture is worth a thousand words!! Invest
in a professional photographer to take high-quality pictures that show your
products’ features. Make sure you use real photos so that customers know what
they are purchasing and don’t feel cheated afterwards.
8. Low Shipping
costs – While many retailers offer free shipping, it is not always possible for
small businesses to do so. However, make sure you keep the charges as low as
possible. Many customers tend to turn away if the shipping charges are too
high. You can offer free shipping above a set minimum order value or include
shipping costs in your product.
9. Use social
media to your advantage – Create and share interesting content on social media
for your target audience. This will help in finding new customers and also
build loyalty with existing customers. You can run contests and offer freebies
and thus engage customers. Many businesses offer free promo codes or gift
vouchers if the customer likes and shares their posts. This helps in brand
building and overall increases your online sales.
10. Offer as
many payment options as possible – Different people have their own favored
methods of payment while shopping online. There are many who prefer using
cards as a seamless payment option while many prefer wallets for payments. Try
to incorporate as many of these payment options as you can into your online
business to cater to all segments of society.
With the world
going digital, online shopping is here to stay! You could try coming up with a
new, innovative idea or one that's already been around quite a while, in order
to see if it can work to your advantage. We at www.tmgbl.com help your business by providing you with good quality, real-time leads i.e. Potential customers! All you have to do is
to convert them into sales. We got half the work done for you! For more
information call us (484) 602 5581.