Image placeholder

10 Ways to Find Mortgage Leads Online in the USA

Generating leads is the hard part of your job, right? I mean, you can put the hours in, knock on doors and sit through all the events and still not find the right clients. If you're an independent insurance or mortgage agent or a small business that does your own lead generation, finding quality leads online can be challenging. If you're not familiar with the intricacies of online search engine optimization and pay-per-click advertising (or don't have the time and resources to learn), building an online presence from scratch can be daunting. Here are some ways to find mortgage leads online in the USA:

1. Find leads on social media- Social media is a great way to find mortgage leads online. Online communities like Facebook, LinkedIn, Twitter and LinkedIn are great places to find people looking for your services. You may create an online profile of your mortgage business and promote it to get mortgage leads. It’s a relatively inexpensive way to find leads who are interested in purchasing mortgages.

2. Leads through the website – You can make your website a premium lead generator. A good website helps drive traffic and generate leads. Content is the key to creating organic mortgage leads. Make sure to have an interactive website which prompts visitors to leave their contact details so that they can be contacted. These leads would be interested in mortgages so they can be convinced easily.

3. Identify and promote your niches – Consider showcasing your speciality. For instance, you may have expertise in a specific loan program or you're more professional, insightful or even entertaining than your rivals. Share it with the target audience and you may get good mortgage leads for your business.

4. Online advertisements - If you want leads right away, Google Ads and Bing Ads are your best bet. If someone is looking for a mortgage today - your ad could appear at the top of the search engine - for a price.

5. Search Engine Optimization techniques - Search engine traffic is one of the best ways to generate mortgage leads with a low budget. Search engine optimization is getting your website to rank high in search engines using different methods.  You need keywords that have a good search volume, high commercial intent, and low competition. The first thing you need to do with the keywords is to create useful content. This will help to position your website in search engine rankings. It will help to drive traffic to your website where you can convert them to leads and paying customers.

6. Online reviews - Online reviews are very important to the success of your mortgage company. They are useful for search engines and potential leads. People tend to believe a business product/service if others have something positive to say about it. Ask your customers to give reviews about your business and use them to find mortgage leads online in the USA.

7. Local Listings – Getting featured in local listings is a great way to find mortgage leads online in the USA. Listing on Google maps makes it more credible to potential mortgage seekers. You can also list your services on websites like Yelp. Local listings are great because they bring inbound leads. Most of these leads are worth it because only those searching for relevant services browse such websites.

8.YouTube Advertising – You can create your YouTube channel to post relevant content and gather lead information. Video advertising is gaining popularity due to its mass appeal. It is an excellent way to find mortgage leads online.

9.Email Marketing - Email marketing is another great channel to find online leads. Make a list of potential leads and follow up with them through email blasts. Make sure that the mails don’t spam their inbox. Lead nurturing is very important so make sure to follow up with the warm leads as soon as you get them. You can monitor the activities like email opens, link clicks, unsubscribed, bounce, etc. The ones who are interacting with your emails can be probably interested in doing business with you. So, you can use these insights in your lead nurturing campaigns.

10Website Plugins – Website plugins are a great way to generate qualified mortgage leads online. You can embed plugins like mortgage payment calculators, chatbots, etc. to help a prospect determine his eligibility and engage with you for further queries. 

Keep in mind that buying a home or getting a mortgage is not an instant decision. You need to nurture your leads with relevant information so that when they actually need a mortgage, you are the first person to come to mind. Build a list of targeted leads, and follow up with them on regular basis, via social media, email, and text. For getting high quality leads delivered to you as per your requirements, get in touch with us at TradeMarc Global. We have a perfect solution to your needs!