Auto
insurance is a necessity for anyone who owns a vehicle and is mandatory in most
states. It is primarily for this reason that the Auto Insurance industry is at a
boom. However, as in any other business, there is a lot of competition with
other agencies trying to tap the potential leads. Even the most skilled and
talented sales staff can run into obstacles in their efforts to grow their
business. There are many factors that play into this, and one of them is
running into prospects that just can’t be sold to. Not all prospects are
created equal. The best way to sell without spending a lot of money is – and
has always been – to make sure you are speaking with prospects that are
interested in your product. So, it’s important that you know what to look for
when screening your leads. Here are the top 6 signs of reliable auto insurance
prospects to consider:
1. The
insurance lead is obtained through a quality lead provider – The benefits of
working with a quality lead provider are manifold. You can be sure of getting a
list of potential clients that are up-to-date, exhaustively detailed, and
contains high-quality auto insurance prospects. A good starting point is
extremely beneficial for any business. By eliminating poor-quality leads, you
save a lot of time and effort. Your marketing team can directly call these
prospects which are provided to you on the basis of several parameters
specified as per your business needs. These can be on the basis of demography,
income group, age, etc.
2. The lead
fills out accurate and complete information - Nothing shows a sincere interest
in obtaining an auto insurance policy like an accurately and extensively filled
out insurance search form. Many people fill it incompletely just to get a
general idea about the quotes. On the other hand, there are people who fill the
complete information in the insurance forms. These are people who are genuinely
looking for auto insurance and can be excellent prospects to contact and
convert into customers.
3. The lead
is responsive on the phone – The leads who take your call and inquire about
your auto insurance policies are certainly reliable. They would not dodge you
or make excuses for not talking. Reliable prospects would talk to you about the
kind of auto insurance policy they are looking for. It is on your marketing
team to offer them the best auto insurance as per their needs and close the
deal.
4. The lead
contacts you directly- If a person contacts you directly over the phone or via
email, then this can be considered an excellent prospect. They are the people
who are actively in the market looking for auto insurance. You must tap them as
soon as they contact you or your competitors might win over you.
5. The
lead’s current policy has expired or is about to expire – Since auto insurance is
mandatory, people would buy it as soon as it expires. This information can be
obtained when you ask them to fill out the form for auto insurance via online
marketing or while obtaining leads from the lead provider. These people can be
termed as reliable prospects since it’s absolutely mandatory for them to
purchase the policy.
6. Referral leads – Many times your existing clients refer your business to their family or friends. These people are likely to purchase your product. You should be able to convince them to buy from you. If they contact you directly by quoting your existing customer’s reference, you can consider giving them a policy discount and closing the deal. It goes without saying that a good rapport can lead to a profitable client.
If you feel
you’re doing everything you can to make your auto insurance business a
fantastic experience with your customers, but are left wondering why more
people don’t contact you, we can help! Our team is highly qualified and trained
to get you the best leads for your auto insurance business. To contact us
please click here
or visit us at www.tmgbl.com