The health and insurance industry is one
of the fastest-growing industries in the world today, and it is expected to
continue to grow at a rapid pace, with over 1 trillion dollars in revenue by
the year 2022. Generating health insurance leads is no different than
generating any other kind of business lead. It is all about finding the people
who are interested in buying a health insurance policies. In today's market,
running a successful health insurance business is harder than ever. As more and
more people turn to the internet for their health insurance lead generation
needs, competition is stifling growth and slowing down the sales
cycle. Maintaining the highest quality leads is a tried and true way to
achieve your goals. Here are the top 7 Health Insurance Lead Generation tips for
2022:
1. Lead generation through Internet Of
Things(IoT) - IoT or the “Internet of Things” is a network
of objects connected via the Internet that are capable of collecting
and exchanging data. These include wearables like fitness trackers,
smartwatches, and more. These gadgets collect and record a person’s
health data. This data can be used to collect relevant information and to sell
insurance policies to interested prospects. It allows health insurers
to quote policies more accurately based on actual risks.
2. Lead generation through outsourcing –
Outsourcing the lead generation process to lead generation agencies is an
excellent way to get high-quality leads. It helps you to get organic data with a
higher conversion rate. Knowing that your Lead Generation process
is in good hands, you can pay more attention to engaging and nurturing those
leads. You can focus on other aspects of the business, such as management of the leads generated by the agency and sales
conversion. There are multiple options available with minimum cost involved.
For high-quality health insurance leads at affordable costs, you may contact us
at www.tmgbl.com
3. Referrals – There is nothing like
word-of-mouth publicity. People, in general, get convinced to buy a certain
product/service when it is referred by friends or family, Make sure to ask your
existing customers about referrals. Write them down and ask for permission to use the referring
party's name. You might even ask them to call their friend or relative and
introduce themselves. Make sure to follow up on them and if they are looking out for
health insurance, manage your sales pitch accordingly.
4. Build an Insurance website – Having a
fully functional and engaging website is a great source of generating health
insurance leads. With more and more people relying on technology and searching
for their needs online, it becomes essential for any business to have its own
website. Make your insurance lead generation website an attractive and engaging
destination where your prospective insurance customers would actually want to spend time. Make sure to capture relevant
information like mail id, name, age, health insurance requirements, etc.
5. Use SEO strategies to boost health
insurance lead generation – SEO is one of the most powerful lead generation
methods available. It meets your audience in real-time precisely when they
would benefit most. Make sure to incorporate the relevant keywords and align
your content accordingly. The higher your search engine ranking, the more
visible you would be to the prospects and more chances of you closing a deal.
6. Social media lead generation – Social
media is the key to networking and marketing. Make sure to make the most out
of it and plan your marketing strategies accordingly. Advertisements on
Facebook, Instagram, YouTube, Twitter, LinkedIn, etc are great sources to get
organic leads.
7. Create lead magnets – Good content is
content that people want to read. It has the ability to attract, engage, and
leave an overall positive impression of your brand. Take advantage of that by
gating some of your content and making it available only when the reader enters
their contact information. This will ensure that you get qualified health
insurance leads in your funnel. The ideal format for creating lead magnets includes eBooks,
white papers, templates, and other freebies.
Health Insurance is a highly competitive
business and getting & nurturing leads is quite a task! The above tips help
health insurance agents get qualified leads for their business. For further
assistance, please call us at TradeMarc
Global and we are happy to serve you.